Resources :: Font & Formatting Tutorial
What's the Big Deal About Fonts Anyway?
Fonts can make a big difference in how people view your work. If you're creating a brochure or professional letter, stay away from fonts that are difficult to read or look unprofessional, such as "A Yummy Apology" or "Comic Sans MS."
Use Fonts That Won't Distract Readers from Your Website or Publication
If you find yourself squinting after a few minutes of reading your text, others will too. Instead, use a font that's clear and easy to read for long periods of time.
Use Fonts That Cater to the Majority of Your Readers
If a font is unpopular, it's likely that most people won't have it on their computer. So, keep that in mind when you share publications on the web.
When a font is not available on your computer, your computer will replace it with the next closest font it can find. This can produce the opposite effect you are aiming for.
If you're bent on using a particular typeface, convert the document into a PDF first or embed it within the file. That way, your fonts will remain intact.
Less is More When Working with Fonts
Too many fonts (on a website or publication) can make your work appear unprofessional and disorderly. As a general rule, you shouldn't use more than two to three fonts within a document.
Working with Serif and Sans Serif Fonts
If you're working with print media, save Sans Serif fonts for headings. Sans Serif fonts do not include a fancy stroke at the end of each letter. Some examples would be "Arial," "Tahoma" and "Verdana."
On the other hand, you should use Serif fonts for text that's not within a heading. This is especially true for printed publications. Serif fonts include fancy stroke lines at the end of each letter. Some examples are "Garamond," "Georgia" and "Times New Roman."
Since Sans Serif fonts are easier on the eye, you'll find this type of font on websites.